Agree the fit
We define what a good customer looks like, including whom to target and whom to rule out. Your understanding of your offer and customers is the starting point.
Build your TAM
We map the companies that fit the agreed description. Before starting, we agree the market, coverage, and sources to use.
Plan the next step
The TAM guides research, CRM organisation, and outreach. We also agree who will keep the information up to date.