How StaffCircle Went from Low Demo Bookings to 25+ Sales Conversations in 30 Days with Hyper-Targeted Outbound
BEFORE: A Powerful Employee Experience Platform with Limited Market Penetration
StaffCircle provides an all-in-one platform for internal comms, performance management, employee engagement, and culture-building—designed to help HR leaders drive a better employee experience across hybrid teams.
- Low Brand Visibility: Despite valuable features, the platform was overshadowed by well-known competitors.
- Difficulty Reaching the Right HR Leaders: Their internal team struggled to reach decision-makers seeking better internal communication tools.
- Inefficient Outbound Efforts: Outreach campaigns were generic and often ignored. Demos were hard to secure.
- No Clear ICP Strategy: Outreach was too broad, reducing conversion potential.
THE TURNING POINT: A Structured, Data-Driven Outbound System That Hit the Right Targets
🎯 Refining the Ideal Customer Profile (ICP)
- Mid-market companies (50–500 employees) in healthcare, finance, logistics, and construction
- Distributed or hybrid teams struggling with engagement/communication silos
- HR Directors, People Ops Leaders, and Internal Comms Heads
- Excluded companies using tools like Workday or SAP
🧠 Intelligent Prospecting & Enrichment with Clay and Apollo
- Scraped hiring data to find companies actively hiring HR/internal comms roles
- Used Apollo + Clay to enrich data with emails, LinkedIn, and signals
- Filtered by tech stack, size, and pain points (e.g. Glassdoor reviews)
✉️ Humanized Email Outreach That Actually Got Replies
- Messages referenced real issues and included soft CTAs
- Highlighted solutions to internal comms and engagement pain points
- Subject lines tested: “How are you scaling culture as you grow?” / “Better check-ins for hybrid teams at {{company_name}}?”
⚙️ Smooth Execution, Fast Feedback
- Used 4 inboxes with Smartlead for deliverability
- Live dashboards tracked opens, clicks, replies, demos
- Automated follow-ups kept warm leads engaged
AFTER: 25+ Sales Conversations in Just 30 Days
- 25+ qualified meetings with HR and People Ops decision-makers
- 33%+ reply rate, many interested in demos
- 4 trial accounts started, with deals in pipeline
- A scalable playbook StaffCircle can now reuse
WHAT’S NEXT FOR STAFFCIRCLE?
- Expanding into verticals like tech and professional services
- Scaling to US and EU markets with localized messaging
- Using content-led sequences for deeper engagement
StaffCircle now has a working system that opens doors and starts real conversations.