How Crayond Transformed Their GTM Clarity and Booked 12+ Strategic Product Discovery Calls in 45 Days

BEFORE: A Brilliant Team With No Repeatable Lead Engine

Crayond, a product innovation and strategy studio, had everything: deep tech expertise, successful client outcomes, and a skilled team. But they faced three major issues:

• No consistent lead flow outside of referrals
• Unclear messaging on what set them apart from other product consultancies
• Difficulty identifying and reaching early-stage founders or product heads who needed strategic guidance

Their capabilities were powerful — but their visibility wasn’t.

THE TURNING POINT: From Passive Inquiries to Proactive Pipeline

We started with one foundational shift:

"Stop waiting to be discovered. Start showing up for the right people, at the right time."

Together, we created an outbound and positioning playbook tailored for Crayond’s niche audience.

🎯Positioning That Speaks to Founders

• Strategic partners for zero-to-one product journeys
• Experts in validating MVPs, before expensive dev builds
• Ideal for startups navigating investor conversations

🧩Precision Prospecting with Automation

• Identify early-stage startups hiring product/dev roles
• Track companies with recent funding or MVP-stage indicators
• Pull enriched decision-maker data for founders, CPOs, and VPs

✉️essaging That Starts Real Conversations

• Sharing quick stories of how Crayond reduced product risk for past clients
• Asking relevant questions: “Do you have a validated roadmap yet?”
• Writing like humans, not sales bots — warm, curious, and helpful

⚙️Execution Engine & Team Enablement

• Integrated Smartlead.io for inbox warm-up and delivery
• Built dashboards for real-time pipeline insights
• Trained Crayond’s team to follow up, qualify, and lead discovery calls confidently

AFTER: Visibility, Velocity, and Valuable Conversations

• 📅 12+ high-quality meetings booked
• 🔁 Built a repeatable pipeline targeting global SaaS and funded startups
• 💬 Strong reply rates from decision-makers, including multiple demo invitations
• 💰 Closed a 5-figure engagement from the new outbound motion

WHAT’S NEXT FOR CRAYOND?

With a clear GTM foundation and working outbound engine, Crayond is now expanding into new verticals and global markets. The system doesn’t just bring leads — it brings the right ones. They’re no longer waiting for referrals. They’re building predictable growth, one discovery call at a time.